Honey
Dedicated Emails
These are the types of email that are sent most
often by the majority of businesses. Dedicated emails are focused on just one
topic, whether that’s a new product, a news announcement, or event that you’re
holding.
Dedicated emails are so popular because they enable
you to employ a mix of all the best email marketing techniques: a strong call
to action and a chance to be personable, potentially provocative and highly
shareable.
Lead Nurturing Emails
This is specifically targeting subscribers that you
want to turn into customers. This can be a time consuming but highly rewarding
way of engaging with your subscribers. Depending on how many resources you have
available, there are two different ways you can employ lead nurturing.
One is by occasionally emailing clients about
updates or changes in prices – these can be automated and don’t require too
much input. The second way is much more labour intensive but can reap far
greater rewards and includes educated the subscriber on the advantages of a
particular product. This requires you to design personalized pitches taking
into account the customer’s needs and the best way of selling to them.
Anniversary Emails
Getting personal is one of the most effective ways
of retaining customers and persuading them to make transactions on your site.
Anniversary emails are a great way to make a personal connect with your
subscribers, and they can cover a whole host of events:
- The
anniversary of them joining
- A
company anniversary such as a birthday
- Public
holidays
- The
subscriber’s actual birthday (if you know it)
This grows brand trust and customer engagement, and
is especially effective when tied in with some sort of one-off deal. In a study conducted by Experian,
opening rates for anniversary campaigns were nearly three times as high (34.4%
vs. 12.9%) as standard bulk emails.
Promotional
Campaigns - Email is the ideal platform for
running promotions of all sorts. You could launch campaigns featuring weekly
specials, monthly discounts, or huge spur of the moment sales designed to
quickly move inventory. A finely tuned promotional campaign can serve as a
testament to email's effectiveness as a sales channel.
Gmail Sponsored Promotions Ads
Identifying your objectives is the first step in
creating structure within your email campaigns. These objectives are dependent
on your business and may include:
Driving traffic to your website
Promoting products or services
Brand awareness and reputation building
Generating leads
Increase subscriptions to your membership site
Collection of tools
